The internet, especially social media, has become a major sales engine and, today, those who do not adapt to this new market are left behind. But in addition to marketing strategies, knowing about ethics and social media is essential.
When it comes to the Internet, the concept of “ethics” ends up being a little forgotten (and we’ll talk a little more about that later), but it is essential that you don’t let yourself forget about it .
A company that operates in social networks, for example, cannot fail with ethics in its posts or comments. It is essential that your profile creates an identity and it must follow the precepts of education and morals.
You see, this has nothing to do with “morals and good manners”, but rather, being polite and treating people with respect.
What you need to know about ethics and social media
But come on, what’s so much to be said about ethics and social media? Unfortunately, nowadays social media users think that the internet is “no man’s land”.
And why is that? Because people believe that a company or celebrity is something intangible and distant, giving the supposed impression that it is allowed to say what you want without any consequences.
The user thinks that nobody will actually see that (after all, very few would have the courage to reproduce their comments face to face). This generates a wave of hatred without limit, making the internet a hostile and unpleasant environment.
And what does this have to do with ethics and social media if you are managing your company profile, for example? Well, there are two things that must be considered:
- Do not lack ethics in any comments
- Offensive comments can appear, so you need to know how to deal with them
But beware, not every negative comment is lacking with ethics! In the case of commercial profiles, many users have their complaints about their product or service. In this case, the ideal is to listen to them, as this is a form of feedback.
How to behave when there is a lack of ethics in the media?
The problematic relationship between ethics and social media is very delicate. Comments and posts violate the rights of groups of people, being very offensive, prejudiced and disrespectful.
They usually reach the minority and marginalized groups, but the reality is that the “internet judges” manage to lack ethics in ANY post.
Your corporate profile has a few options when you find something that lacks respect in your post:
- Simply ignore the comment to avoid repercussions
The third option is very delicate, but it works for many profiles (if it is aligned with the brand identity). The Netflix, for example, is a profile that always has good answers.
After launching the “Anitta: Made in Honório” series, providing a little behind the scenes of the singer Anitta’s life, streaming received a shower of macho and misogynistic comments.
To deal with this ethical and social media stalemate, the profile countered many for disrespecting the singer and women in general. However, Netflix did not lack ethics in its responses.
It is ethics and social media : be always open to learning
The internet is really a very complicated platform in that sense and there will always be someone to point out its defect.
But one thing must be stressed: always learn when criticism is constructive. They say that nowadays there are a lot of questioning, but if you make a content and some consider it offensive, be sure to listen to it.
There is a lot to learn when it comes to ethics and social media, so it is very important to keep it polite and always be open to the public when pointing out something that may not be well interpreted by everyone.