Are you noticing that companies are increasingly investing in digital marketing? Large and small corporations are embracing trend s and prospecting leads through social media in companies.
Digital marketing is very democratic and it brings benefits to ANY type of enterprise – and ANY size too. So, if you have a small regional business, know that it is possible to use these tools.
In order to achieve good results through the internet, it is necessary to follow some recommendations, as everything has its proper purpose and it is necessary to structure its strategies so that they reach expectations.
How is the social media in business
So, first, you need to understand how the social media in companies. The goal of all companies is one: to sell! And a large part of the number of sales is linked to marketing.
The idea of promoting campaigns over the internet is for potential consumers to pay attention to what you have to offer. It is essential that you understand that there are, in general, three types of people:
- One who does not know your business
- One who has an idea of what you offer, but needs to be convinced that you need that
- The one who is already very interested and needs to finalize the purchase action
This is a very generalized segmentation, but it serves as a basis for you to understand that the content available on social media in companies needs to reach different profiles.
That is, you cannot shoot the same content for those who are arriving now and those who are already about to purchase.
Understanding this concept, now let’s go a step further: what are the channels that a company usually has.
Nowadays, a company usually has a blog and a social network (usually Instagram and Facebook). The Blog has a more explanatory purpose, using a more robust content marketing.
Social networks, on the other hand, are shorter, bring more contact with the public and tend to invest in short videos or even stories. Ideally, all channels communicate with each other so that the lead is routed continuously.
It is very important to define the purpose and tone of the language in your networks. The Netflix, for example, uses a tone super casual and intimate in your posts, always talking to users.
How will your tone be? More serious and technical or more casual? It all depends on your target audience.
What are the benefits of social media in companies
And what are the benefits of investing in social media in companies? After all, it is something that requires work and dedication, so you need to have some kind of return! See the main benefits:
- Prospecting for new customers
- Greater audience reach
- Greater disclosure of your company
- Possibility to create a relationship with users (which leads to customer loyalty)
- Greater feedback
- Better control and understanding of your target audience
- Makes it easy to follow trends
- Greater profitability
Is it worth investing?
There is no doubt that it is very worthwhile to invest in social media in companies. You may start to develop campaigns on your own, but having professional help can be more profitable.
This is because there are several tools and campaigns should always be monitored. Who knows how to take advantage of all the possibilities achieves great sales results.
Either way, be sure to bet on social media in companies. Consider your target audience, your business’s region of reach and your business’s identity. The results will surely appear.